In this episode, Gregory Hargreaves interviews James McElroy about his dissertation project “Racial Segmentation & Market Segregation: The Late-Twentieth-Century History of the American City Supermarket, 1960-1990.” In support of his research, McElroy, PhD candidate at the University of Minnesota, received an exploratory research grant from the Hagley Center for the History of Business, Technology, & Society. In “Racial Segmentation & Market Segregation,” McElroy offers a social and busines history of supermarkets that links the production and distribution of marketing knowledge with the shaping of urban spaces and communities in the latter half of the twentieth century. The process revealed is one in which market segmentation based upon racialized stereotypes informed the segregation of American cities we live with today.
The audio only version of this program is available on our podcast.
Interview available at https://www.hagley.org/research/history-hangout-james-mcelroy.
Recorded on Zoom and available anywhere once they are released, our History Hangouts include interviews with authors of books and other researchers who have use of our collections, and members of Hagley staff with their special knowledge of what we have in our stacks. We began the History Hangouts earlier this summer and now are releasing programs every two weeks on alternate Mondays. Our series is part of the Hagley from Home initiative by the Hagley Museum and Library. The schedule for upcoming episodes, as well as those already released, is available at https://www.hagley.org/hagley-history-hangout.