A recent opinion piece in the FT on the importance for strategic adaptability for long-term company survival drew on research published in Business History:
Death on the stock exchange: The fate of the 1948 population of large UK quoted companies, 1948–2018
The issue of long-term survival is not one often addressed in strategy, and with shorter tenures for top management teams, such long-term considerations are overshadowed by more short-term concerns. Yet the experience of the Pandemic has brought the issue of survival and strategic innovations back to the fore, as the FT cogently argues.
Business History will make this article available open access from next week.
To read the FT article, follow this gift link to the FT: https://on.ft.com/3gP6KQ2