Important New Article

Cross-posted from The Past Speaks …

The Past Speaks

I thought I would draw your attention to an important new business-historical article “Strategic Planners in More Turbulent Times: The Changing Job Characteristics of Strategy Professionals, 1960–2003” by Richard Whittington, Basak Yakis-Douglas, Kwangwon Ahn, and Ludovic Cailluet.

Abstract:

This paper investigates the changing job characteristics of strategic planners in the face of long-run increases in environmental turbulence since the 1960s. We build on contingency theory to examine how growing turbulence may have impacted three aspects of strategic planner jobs: temporal range, processes, and organizational location. Drawing upon job advertisement data between 1960 and 2003, we compare strategic planner jobs over time and relative to a similar managerial function, marketing. We find that the secular increase in environmental turbulence is negatively associated with forecasting (temporal range), economics and analysis (processes) and centralization (organizational location), especially when compared with marketing. These findings broadly support contingency theory…

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