TOCs BH 62,1 „The Brand & its history“

Business History, Volume 62, Issue 1, January 2020 is now available online on Taylor & Francis Online.

The Brand and its History, Part II: Branding, Culture, and National Identity

Introduction

Cross-cultural factors in international branding
Rafael Castro & Patricio Sáiz
Pages: 1-25 | DOI: 10.1080/00076791.2019.1592157

Articles

The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010
Pierre-Yves Donzé
Pages: 26-41 | DOI: 10.1080/00076791.2017.1291632

Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s‒1990s)
Elisabetta Merlo & Mario Perugini
Pages: 42-69 | DOI: 10.1080/00076791.2017.1329299

Brand image, cultural association and marketing: ‘New Zealand’ butter and lamb exports to Britain, c. 1920–1938
Felicity Barnes & David M. Higgins
Pages: 70-97 | DOI: 10.1080/00076791.2017.1344223

The expansion of branding in international marketing: The case of olive oil, 1870s–1930s
Ramon Ramon-Muñoz
Pages: 98-122 | DOI: 10.1080/00076791.2017.1344224

The making of Labatt ‘Blue’: The quest for a national lager brand, 1959–1971
Matthew J. Bellamy
Pages: 123-150 | DOI: 10.1080/00076791.2017.1310195

The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence’s fashion shows (1951–1965)
Valeria Pinchera & Diego Rinallo
Pages: 151-178 | DOI: 10.1080/00076791.2017.1332593

Dreaming of the West: The power of the brand in Soviet Lithuania, 1960s–1980s
Brigita Tranavičiūtė
Pages: 179-195 | DOI: 10.1080/00076791.2017.1379505

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