ToC: BH 60(8) – Brand History Part 1

Business History, Volume 60, Issue 8, November 2018 is now available online on Taylor & Francis Online.

The Brand and its History, Part I: Trademarks and Branding

Introduction

Trademarks in branding: Legal issues and commercial practices
Patricio Sáiz & Rafael Castro
Pages: 1103-1124 | DOI: 10.1080/00076791.2018.1497765
Special issue on: The Brand and its History

Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe
Carlo Marco Belfanti
Pages: 1125-1144 | DOI: 10.1080/00076791.2017.1282946

Early marks: American trademarks before US trademark law
Paul Duguid
Pages: 1145-1168 | DOI: 10.1080/00076791.2016.1246541

The ‘disguised’ foreign investor: Brands, trademarks and the British expatriate entrepreneur in Brazil
Teresa da Silva Lopes, Carlos Gabriel Guimarães, Alexandre Saes & Luiz Fernando Saraiva
Pages: 1169-1193 | DOI: 10.1080/00076791.2017.1287174

Brands in the Basque gun making industry: The case of ASTRA-Unceta y Cía
Igor Goñi-Mendizabal
Pages: 1194-1224 | DOI: 10.1080/00076791.2017.1282947

Cheese trademarks: Italian dairy firms’ practices during the 20th century
Ilaria Suffia, Andrea Maria Locatelli & Claudio Besana
Pages: 1225-1252 | DOI: 10.1080/00076791.2017.1379506

The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands
Thomas Mollanger
Pages: 1253-1274 | DOI: 10.1080/00076791.2017.1357696

Disney in Spain (1930–1935)
Jose Bellido & Kathy Bowrey
Pages: 1275-1305 | DOI: 10.1080/00076791.2017.1299129

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