CfP Heritage Symposium Paris

CALL FOR PAPERS
The 6th INTERNATIONAL CORPORATE HERITAGE SYMPOSIUM

“CORPORATE HERITAGE BRANDS, IDENTITY AND CORPORATE HERITAGE DESIGN”

JUNE 13-15, 2018

ESCE
10, rue Sextius Michel
75015 Paris
France

SCIENTIFIC COMMITTEE
Professor John M.T. Balmer
Founder and Chairman of the International Corporate Identity Symposium
Professor of Corporate Marketing at Brunel University London
Director of the Marketing and Corporate Brand Research Group, Brunel Business School, London, UK

Professor Angela Bargenda
Host of the 6th International Corporate Identity Symposium
Professor of Marketing and Communication
Department of Marketing, Communication and Business Sales, ESCE International Business School, Paris, France

ORGANISING COMMITTEE
Professor Angela Bargenda (angela.bargenda@esce.fr)
Professor John M.T. Balmer (john.balmer@brunel.ac.uk)
Professor Regis Monyedodo Kpossa (regis-monyedodo.kpossa@esce.fr), Professor of Marketing and Communication, Department of Marketing, Communication and Business Sales, ESCE International Business School, Paris.
INVITATION AND SYMPOSIUM THEME
The organisers cordially invite scholars (including PhD students) to submit papers which focus on corporate heritage or on corporate heritage related constructs and issues. A wide variety of papers will be welcomed including empirical research, conceptual papers, literature reviews, case studies etc. This year, we particularly
welcome papers which focus on corporate heritage design-related issues and research.
Ascendancy of Corporate Heritage and the International Corporate Heritage Symposium
With the establishment of the International Corporate Heritage Symposium in 2002 by Professor John M.T.Balmer (which evolved from a research initiative funded by Brunel University London ) and building on the seminal scholarship on the territory by Balmer, Greyser, and Urde in 2006 and 2007 on monarchies and corporate brands with a heritage, there has been an exponential growth in research, scholarship, and management interest in the field. The Symposium has become the premier forum where an international community of scholars can present, disseminate and discuss their work on the territory. Often, too, there are opportunities to submit their work to special editions of academic journals (and to books).
The symposium is distinguished by its emphasis on corporate/organisation heritage with corporate heritage being viewed as a portmanteau term which covers a family of constructs which include-but are not limited to- corporate heritage identity, corporate heritage brands, corporate heritage communications, corporate heritage marketing, corporate heritage/organisational heritage identification and corporate heritage design. The above being said, papers sometimes adopt a broader conceptualisation of heritage and, as such, a more discernible product /services foci.

Collegial and international in reach and ethos Although having its origins in the United Kingdom and, in particular, Brunel University London, the symposium has impeccable international credentials and is also celebrated for its collegiality. The symposium is small in scale in order to foster a sense of esprit de corps and provides a welcoming and supporting environment for scholars at the start of their career as well as for more-established members of the academy. Previous symposia have been held at leading universities in Sweden, Finland and France. Brunel University London has hosted the event twice including the inaugural symposium. This year, after a highly successful symposium held at the University of Aix-en-Provence, France in 2016, the symposium returns again to France and to Paris where the academic meeting will be hosted by the ESCE International Business School.
Submission and acceptance details In the first instance, the organisers ask for a one page abstract of around 300-500 words in length (1,5 spaced, Times New Roman font size 12pt) which should include the title, names, affiliations and email addresses of authors, along with key words and references. Referencing style should conform to the guidelines of Corporate Communications: An international journal. A designated corresponding address should be detailed. Please send us your extended abstract proposal in Microsoft Word format, following adapted form of Corporate Communications: An international journal consisted from: Purpose; Design / methodology / approach; Findings; Practical implications; Originality/value; Keywords; Paper type; Minimal references.
ABSTRACTS SHOULD BE SENT BY MARCH 30TH 2018 TO THE FOLLOWING EMAIL ADDRES SO THAT YOUR PAPER
CAN BE SPEEDILY REVIEWED BY THE SCIENTIFIC COMMITTEE:
Professor Angela Bargenda (angela.bargenda@esce.fr)
Decisions will be made by April 10th 2018.
Special Editions/Publications
In line with earlier symposia, the organisers anticipate that a special edition will include papers from the symposium and/or a book of published chapters. Details to follow.

Costs
SYMPOSIUM FEES (in EUR)
Early bird registration
(till April 20th 2018)
Late registration
(April 21st-May 9th 2018)
Presenter 300 EUR 400 EUR
Non-presenter 400 EUR 500 EUR
PhD student 250 EUR 350 EUR
VAT is included in the fees. Accommodation is not included. The conference registration fee covers admissions to all sessions, luncheons, coffee breaks, 1x conference dinner. Registrations will only be processed upon receiving payment in full. Cancellation must be made in writing. In case of cancellation no later than May 1st, 2018, the full amount less a cancellation fee of €100 will be refunded. In case of cancellation after May 1st, 2018, no refund will be made.
Payments may be made by cheque or bank transfer.
Cheques – please make your cheque payable to “ESCE” and send to:
ESCE – Service de la comptabilité
10, rue Sextius Michel
F-75015 Paris
Bank transfer – please contact angela.bargenda@esce.fr for details.
Important dates:
Confirmation of intention to attend March 15th 2018
Submission of Extended Abstract March 30th 2018
Notification of Acceptance April 10th 2018
Early registration ends April 20th 2018
Symposium fee payment deadline May 9th 2018
Symposium dates June 13th – 15th 2018

Transport
Paris is well-served with excellent air and train connections within Europe and beyond. ESCE is located next to the Eiffel tower in the northern part of the 15th arrondissement. The nearest metro station is Bir Hakeim.

Accommodation
Please make your own travel and accommodation arrangements (not included in the conference fees). Possible discount rates for hotels in the vicinity of the conference venue will be communicated later.
We are looking forward to welcoming you in Paris!

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